Drive More Memberships.

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DIGITAL MARKETING FOR GYMS AND FITNESS STUDIOS

Is your fitness business looking for new ways to energize your marketing plan and gain new clients? If the answer is “yes,” then we can help you develop the perfect fitness marketing ideas to help get new members into your business. We offer everything you need to digitally generate more fitness clients and memberships to grow your business. Our experts focus their efforts in building your fitness marketing strategy from warm up to cool down and work with you every step of the way to build your gym’s strength in your community.

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Social Media Growth

Now is the time to make sure your social media accounts are fully optimized to generate the new leads you want for your fitness business. How can you do that? Well, you can start with our social media growth service! We offer full-service social media management services, including reputation management. Our fitness marketing company will help you attract more motivated patrons using a strong presence on social media through visually engaging content, follower interaction, and daily monitoring.

Gain more leads and memberships through social media fitness marketing using paid social advertising (like Facebook ads) by promoting new features and events to potential members. You can also use social ads to promote client success stories. Potential customers interested in your business love seeing before and after results of what other clients have experienced. As a result, social ads can truly do wonders in encouraging new customers to get fit with your health club.

SEM and Google Ads

Google is one of the most powerful search engines today. That’s why many businesses and fitness programs like yours utilize Google search marketing tools like Google Ads to promote their brand. Search engine marketing or PPC ads are a great marketing tactic that can be used to specifically target the prospects your business is looking for. We can help you run pay-per-click search ads that highlight the best features of your fitness facility. We can also use them to showcase the allure of your memberships, your gym location, hours, and contact information for people searching for a place near them where they can improve their fitness habits.

In addition, there are a lot of times where your target audience will need a little extra reminder of your business when in search of fitness centers. In instances like these, we use retargeting to re-attract past website visitors with your branding to encourage conversions. Our ads are always cohesive and represent your gym’s overall atmosphere in a positive light that resonates with prospects.

SEO - Organic Traffic

Another beneficial marketing tip is to leverage search engines by optimizing your website content to become visible on SERPs (search engine result pages). SEO is similar to SEM, however, it is a more organic means of targeting your audience. SEO allows your fitness business to rank at the top of the search engines when patrons are looking for the best local gym to join. Be the first business to offer your facility and services that helps them crush their fitness goals. We specialize in local SEO for small businesses to help you reach the right people in your community and not waste marketing dollars on those who are not near your facility. The key to doing this is using the right keywords in your content. These keywords will essentially help connect you to the individuals searching for services relevant to your business. In turn, you will be able to generate more quality traffic to your website and business!

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Locker Room

Results From Our CRUNCH Gym Case Study

To give you a little more insight into the digital marketing world of fitness, we thought we’d share some facts.

There are over 63 million fitness clubs in North America. It’s safe to say, that’s quite a lot of competition. So how do you show people that yours is worthy of their membership? It starts with a strong digital marketing strategy. With an effective and specialized digital marketing plan, you can stand out among even your toughest competitors.

With this growth, gym memberships have also continued to grow – over 20% in the last decade. Therefore, this is a great time to utilize digital marketing to generate more brand awareness and scale your business. So it goes without saying that you should be taking advantage of this opportunity and promoting your fitness facility to the people already out there looking to become a member!

Digital Marketing for Gyms

In the Fitness Industry

The benefits of gym marketing in the fitness world are exactly what you want them to be: more leads & more memberships because that’s what keeps your gym profitable. But there is much more to it than that. There are steps along the way that get you to those leads and conversions that add more value to your gym’s brand than you ever thought possible. Making sure each step in the process is working effectively is how you will ultimately get the most qualified leads and conversions to your business. But receiving more leads and conversions are just some of the benefits of investing in digital marketing for your fitness business.

You will also experience these added benefits when you implement online marketing to your brand’s digital marketing portfolio:

Increased brand awareness
Nurture quality leads to conversion
Stay in communication with your members
Membership retainment
Increased loyalty among members
Members feel more valued by your gym

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Why Choose Driven Marketing For Fitness

Marketing Services?

We Stay In Shape (Digitally)

Okay, so we may not always be in the best physical shape, but we do know digital marketing. And we know our way around a fitness marketing campaign. What do a good workout routine and digital marketing campaign have in common? Well, you have to change up your workouts just like you have to change up your digital marketing strategies. This is because once your routine gets stagnant, that’s when it starts to become less effective. To keep it fresh, you have to add something new or change something up. his is no different for digital marketing. If your marketing is out of date or just isn’t getting the results it once was, then it’s time for an update. We make sure our staff stays up to date on the latest fitness craze, group class, or nutritional breakthrough so we can offer the best fitness marketing services to your gym, studio, or club. We understand the importance of switching up your routine from time to time so your performance and results are always in tip-top shape.

Industry Experience

You wouldn’t take fitness advice from someone who doesn’t appear to be in shape or perform daily workouts. So why would you work with a digital marketing company who has never actually succeeded in gym marketing? You wouldn’t. And we wouldn’t want you to. We

know you’ll be confident in working with us because we have several fitness clients

who have happily helped more and more members reach their strength goals and surpass their greatest fitness dreams. Our industry experience is how we guarantee that we can get great results for your business too. Not only that, but we also recognize that your business goals are unique. This is important to remember because even though we have worked with fitness clients in the past, we know that your business has specific goals you want to reach. That’s why we are dedicated to developing a plan and strategy that works specially for your fitness business and not anyone else’s.

Niche Marketing

When it comes to creating a marketing plan that will work specifically for your business, you have to keep in mind what industry your business is in. Fitness marketing is much different than marketing products or B2B services. You can’t market a fitness business the same way you would market a restaurant or law firm because of the audience you are trying to target and message you want to convey. We understand this. Which is why we have a team experienced in making small gyms like yours grow into larger facilities that compete with brand name fitness companies. Our specialists know what key elements of digital marketing within a fitness niche are most important to leverage when revamping your digital marketing campaigns. It takes a special combination of digital marketing channels and industry experience that we’ve learned that takes your gym marketing to the next level and surprises your competitors. With our digital marketing services, you will now be able to beat your competition, even in a niche market.

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Meet the Founders

Ben Kobrenski

"Strength does not come from winning. Your struggles develop your strengths. When you go through hardships and decide not to surrender, that is strength." - Arnold Schwarzenegger